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Keena McClendon

Tell us your story.

I first got involved in the digital space in college because my emphasis in Journalism school was integrated marketing communications. I love a bit of everything and enjoy seeing them all collaborate together digitally is fun. I had several professors, mentors, and coworkers that helped me to stay informed and to get inspired to work and develop collateral material in the digital space.

I have worked in non-profit, publishing, higher education, advertising, new, and media organizations throughout my career. One thing that has held true in every group was the need to incorporate our message or brand to the majority of our audience, and working in the digital space enables us to do this with consistency.

An individual that inspires me is Brian Solis. We were required to read one of his books in graduate school.

What do you most want other women and young girls to know about being a woman in our digital culture?

Five things I would recommend: 1) Always, always, spell check, 2) Always check your facts, stats, or information that you are sharing, 3) Have a plan before you enter the space, 4) Only disperse information that you would be willing to stand behind, 5) Don't give up.

Pass it on!

I have been inspired by Mira Lowe, twitter handle @MiraLowe. I hope to inspire young ladies and people interested in using digital to make a difference in the world.

The Women in Tech campaign exists to help redefine what women in technology means in the 21st century. Started independently by a group of professional women who, after many impassioned discussions about women in tech knew we wanted to expand this definition beyond 'traditional' technology skills. To us, it includes most every current, emerging or evolving role within an organization. By featuring leaders and emerging leaders across industries who embody this we hope to collectively 'stand up', be proud of our place in the digital world and inspire young women or those new to the 'tech space' to get involved.